UoM Research Titles
Role: Design, Animation, Composite
Client: The University of Melbourne
For this campaign we helped UoM create a stream of refreshing content by reaching deep into the creative tricks box and pulling out some unique and interesting motion spots that grab attention across their online online campaign.
This project produced over 30 bespoke titles, across 12 faculties, in several ratios, and touched almost every facet of what we're known best for at Mello, from creative direction through to MOGRT coding.
The end result is a beautifully functional MOGRT tool allowing drag-and-drop ease of content production for multiple platforms.
The results reveal a depth of craft that we pride ourselves on - an exemplary effort from the team.
We crafted custom, finely tuned Motion Graphics Templates designed to unlock endless creative possibilities. Tailored for flexibility and ease of use, these templates empowered the University of Melbourne content team to elevate their visual storytelling with dynamic, professional-grade motion - baked in.
By blending design precision with intuitive functionality, we’ve expanded creative potential within the team and lock-stepped branding alignment across all content. Not only that, we've streamlined the production process for seamless, impactful visuals across content.
Our MOGRTS ensure the creation of easy, on-brand, high-quality video content for the University of Melbourne - in all ratios.
The final MOGRT package comprised of several robust .mogrt files that encompass a breadth of customisable parameters ready for users of all skill levels, 100% in Adobe Premiere, and 100% on brand, every time.
Some of the core functionality includes:
- border on/off
- transitions on/off
- image flip
- responsive aspect ratio options
- drop-and-drag media
- editable text
- on brand colour set options
These Research specific MOGRTs sit in a broader toolkit that is empowering the UOM team to meet the 'always on' content approach of the marketing teams.
