For the prestigious annual Toyota Western Australia Awards, George P. Johnson's creative team brought us some stunning design concepts and assets, inspired by the earthy warmth of rustic Australian sunsets. We were tasked to bring these assets into motion for the evening - sprinkling a little bit of movement to help support a living, breathing visual experience in the room.
The deliverables involved creating a package of screen assets that helped bring some subtle motion to the main stage displays.
The deliverables involved creating a package of screen assets that helped bring some subtle motion to the main stage displays.
Soft and understated stage elements were interwoven into the event proceedings to wrap the space in the warmth of the visual identity.
The George P. Johnson design team set the style of the event in a wash of ochres, ambers, and dusty reds - a beautifully fitting palette for the event. To bring this palette to life, we took the static design work and developed a series of layered, evolving gradient compositions. These gradual 60-second seamless loops gently undulate and blend, creating a continuous, immersive backdrop that mirrors the slow drift of light across an open landscape. The gradients flow organically, echoing the natural transitions of dusk, and offering a visual rhythm suited to the large-format event environment.
The package included an assortment of award category reveals and ambient background loops. Each was animated to complement the glamour of the occasion while remaining tasteful and understated. All together, the assets were just a tiny slice of work that helped support George P. Johnson's team to capture the spirit of celebration and achievement with a refined, distinctly Australian aesthetic.