Suncorp - Claim Direct
Role: Design, Animation
Agency: Hogarth
Creative: Leo Burnett
Story-driven projects are always the favourite and this one was no exception!
Starting with an established script, we worked alongside creatives from Hogarth and Leo Burnett to develop the final art direction before moving into animation of the piece.
The final 60" spot features some lovely animation moments that bring the storyboards to life.
Starting with an established script, we worked alongside creatives from Hogarth and Leo Burnett to develop the final art direction before moving into animation of the piece.
The final 60" spot features some lovely animation moments that bring the storyboards to life.
Most creative projects involve a bit of RnD to feel out the right art style for the project.
What we're generally looking for is firstly something that we feel fits the message and the boundaries of the brand - but after that - something that might present new and exciting challenges to the team.
What we're generally looking for is firstly something that we feel fits the message and the boundaries of the brand - but after that - something that might present new and exciting challenges to the team.
REFERENCE MATERIAL (non-mello content)
Kicking off the creative process we explored a few minimalist on-brand art styles to see where the client's creative apetite lay. While we loved the line-art approach it wasn't quite what the clients creative vision was to be.
Still - it's always an enjoyable part of the creative process to explore and see what visual form a story might take.
Still - it's always an enjoyable part of the creative process to explore and see what visual form a story might take.
Character rigs are always a little tedius to build but once the hard work is done it's empowering to have the freedom to animate emotion into the story.
We're just throwing around the joysticks in this early test animation of the character rig!
We're just throwing around the joysticks in this early test animation of the character rig!