Newbook Online

Role: Art Direction, Design and Animation
Client: Newbook

Newbook came to Mello looking for a set of animated spots that would do their product justice - snappy, modern, and stylish, with just the right touch of charm.  Leading the design and animation, we rolled up our sleeves and crafted a series of clean, elegant animations that show off Newbook’s key features in all the right ways. Designed to move fast and feel fresh, the spots helped bring their campaign to life with energy, polish and plenty of visual appeal.
With lots of lovely little animated moments these spots are a treat.
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Animations of this type are a real process of love and dedication to the dream - even in the age of AI!
Every moment of motion - every sweeping cursor or sliding panel -  has to be fastidiously keyframed to balance a harmonious feel.
Lucky we love every moment of it! 
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