Agency - Now We Collide
Role: Animation
Role: Animation
Client: Deferit
Producing the Derefit TV spot was the kind of opportunity that the full Mello team live for!
Characters and personalities are our jam, and this one was a delight.
There's a tonne of keyframes in this one, all lovingly placed by our animators. These animation choices drive all the movement and expression - thats just part of the process - and one that we love.
Characters and personalities are our jam, and this one was a delight.
There's a tonne of keyframes in this one, all lovingly placed by our animators. These animation choices drive all the movement and expression - thats just part of the process - and one that we love.
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Nailing the vibe from the beginning is key to the end result in spots like this.
The slightest of tweaks to a facial expression will make all the difference in the playfullness of a character.
Are they cheeky, concerned, joyful...it's all in the hands of the animator/director, so we look at it from the start with the overall intent of the spot in mind.
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We generally block out animations like this rather early in the process.
This helps the director get a feel for timing and pace of the spot before too much fine animation occurs.
Once things are feeling right, we push on to really dial in the feel.
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Even the most straighforward of movements are worth exploring in every animation.
We considered whether the characters should have a stickyness to their movement and remain fluid, or be more playfull and bouncy.
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