Cyclion - Waste System Explainer
Agency: Playlab
Design: Lance Clayton
2D/3D Animation: Lance Clayton
We had a blast bringing the Cyclion Waste System to life with this sleek 3D explainer!
Making waste management look as cool as it is important.
Making waste management look as cool as it is important.
Because sustainability deserves style, and we love making the complex feel simple!
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Before diving into animation, we set the tone with a series of delightful styleframes—vivid, clean, and full of character.
These frames established the look and feel, ensuring a polished, cohesive vision before bringing the story to life.
From there, we crafted elegant motion that flows effortlessly, telling a bright and uplifting story of environmental sustainability.
The result? A spot that makes waste management feel not just important—but inspiring