Betadine Digital Displays
Role: 3D model, rigging/sims, animation, composite, grade
Client: Forte Agency
Collaborating with the great folks at Forte Agency, we created a set of 6 digital display spots as part of a huge campaign that took over Changi Airport arrival and departure terminals.
The spots were built in 3D (including the grass!) and composited to cover both landscape and portrait formats.
While the end work is stunning, we were only a small portion of a truly brilliant campaign - hats off to Forte for bringing it all together
For this project, we embarked on a journey through 3D modelling and physics simulations, crafting dynamic visuals that felt both organic and meticulously engineered.
We undertook several phases of testing to find the sweet spot that allowed the object to be pushed from the netting into a resting pose (looking as natural as possible).
The final touch was harnessing the power of the Octane Hair engine to generate lush grass, rich with depth and fullness. Developing the correct texture pipeline allowed us to apply the white painted line in a true-to-real nature that shows individually painted blades of grass intertwining for extra realism.
